Category Archives: innovation

How to Create Awareness for Your Cause

People do amazing things everyday.

The problem is that most people never see them or hear about them. Creating a buzz is essential to gaining active followers and supporters.

Here are just a few tips to help in raising awareness for your cause or project:

Create Open Information

No one who wants to know about you should have to go looking very far. Assess the population you are targeting and decide which type of media would be most appropriate to reach them. Publish it, and keep it updated. Old news is just that.

Use 80/20 to Target Influencers

Apply the 80/20 principle to your future supporters. Assume that the most influential 20% of people are going to produce 80% of your references or impressions.

This can be difficult to implement sometimes, but try to identify influential people, conferences, publications, or other forms of media that will help you to get noticed. This strategy gets at the heart of targeted marketing; don’t try to create blanket ads or statements, alert influential people to what you are doing and let everyone else catch up.

By this logic, the first principle of creating open information would help to support the trickle down supporters from your targeted marketing campaign. Although maintaining a large base of followers or supporters is difficult, these quick tips should give you a good idea of how to grow a user base quickly.


Leaders Let People Do, Not Follow

No one wants to be a back seat driver forever.

That is a fact.

There are many kinds of leaders with differing opinions on this simple fact:

Those who gain their authority from the structure of an organization—a boss, a manager, a supervisor

Others, however, seem to gain this type of authority almost organically.

If you want to be in this second category, you have to embrace a different mindset about how you motivate and conceive of the people you lead.

People naturally want to do things, they want autonomy, and they want the freedom to do things on their own. Most organizations stifle this type of behavior by citing rules and policies that compartmentalize tasks, enforce constant observation, and reinforce the feeling that workers are naturally deficient and are not to be trusted.

By letting people do things on their own, you suggest that you trust them, and this in turn makes them WANT to follow you. It is very easy to derive authority from the fact that you occupy a post on a higher level of a hierarchy, but this does not make a leader. True leaders CREATE their own authority by promoting a shared vision within a company, a department, or a group and then letting those that they lead make this vision a reality.

People want to do. No one wants to be a back seat driver forever.